9:00 a.m. - 9:40 a.m.
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Welcome & Keynote
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9:40 a.m. - 10:15 a.m.
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Welcome & Keynote
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10:30 a.m. - 11:15 a.m.
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A101: New Trends in Online Video Measurement
For good or for bad, when the internet was born it was touted as the “most measurable medium.” Over the years, ad servers, agencies, advertisers, and publishers have all mostly solidified around a handful of core metrics. However, the success of online video has brought new attention to the question: “Should we simply use internet measurements for video, or is video different enough that we need to consider other measurement models?” As the video market matures, what are the metrics of the future? How do these reflect on the past, both of the internet and TV? And how will better measurement change the buying and selling process?
Moderator: Jon Gibs, VP, Media Analytics, Nielsen Online Speaker: Justin Eckhouse, VP, Product Management, Set.tv Speaker: Jayant Kadambi, CEO, YuMe Speaker: Micah Gelman, Assistant Executive Producer, Online Video, Associated Press Speaker: Herb Scannell, CEO, Co-Founder, Next New Networks
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B101: Live Broadcasting Over Mobile and Wi-Fi Networks
While big media tests the waters of mobile broadcasting, many web video producers are already out there doing it live from the street with cell phones. Others are joining in and experimenting with two-way broadcasts via streaming video over cell phone networks and via Wi-Fi, wherever they are. Viewers can chat while the broadcast is going on and affect and sometimes even direct the content being produced. Come to this session to hear Steve Garfield talk with other pioneers in the live broadcasting space about their experiences at the forefront of this new technology for sharing their stories over the web.
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11:30 a.m. - 12:30 p.m.
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A102: Online Video Publishing and Marketing Strategies
In the world of video publishing, how do you get started? How do you create compelling content? With so many options for live and on-demand video, how do you choose your distribution platform? How do you find your niche? Build your audience? Establish your brand? How do you create a sustainable model to monetize your content and generate income? This is an opportunity to hear some of the most well-known and respected online video publishers discuss online video publishing and marketing strategies.
Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com Speaker: Sanjay Desai, VP of Product Marketing, Brightcove Speaker: Christina Cece, Sr. Product Manager, Glam Media Speaker: Amir Ashkenazi, CEO, Co-Founder, Adap.tv Inc. Speaker: Rob Miller, The FeedRoom
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B102: Best Practices in Enterprise Streaming for Communications and Learning
Use of online video in the enterprise has evolved well beyond the special occasion, rudimentary talking-head videos that characterized early adoption. Whether webcasting executive briefings across the globe or capturing and archiving rich media preseentations for training, marketing, sales, and compliance, a growing number of organizations are capitalizing on the capabilities of Web 2.0 technologies. This session will show examples from Fortune 500 organizations of best practices in integrated online video for communications and learning.
Moderator: Michael Newman, VP/GM, Video Content Management, Polycom Speaker: Dan Pryor, VP, Corporate Communications, Safeway Speaker: Andy Aronson, Visual Media Group, Worldwide Marketing and Sales, National Semiconductor Speaker: Doug Wells, Manager, Streaming Communications, Applied Materials Speaker: Eric Armstrong, President, Kontiki, Inc.
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1:45 p.m. - 2:30 p.m.
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A103: Online Video vs. ISPs: How Much Is Too Much?
What’s good for online video content publishers isn’t always good for ISPs, and more and more ISPs are considering throttling bandwidth or charging fees as video streams and downloads increase exponentially. Can consumer desire for video and service provider limitations coexist? Are content owners and the industry at risk of not being able to develop new business models from online video?
Speaker: John Furrier, VP, US Operation, PPLive Speaker: Doug Pasko, Director, Online Media Technology, Verizon Communications Speaker: Lisa Guillaume, VP, CDN Services, Content Markets, Level 3 Communications Moderator: Chris Albrecht, Co-Editor, GigaOM/NewTeeVee Speaker: Sam Farraj, AVP, AT&T Digital Media Solutions
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B103: Maximizing the Monetization of Online Video Content
Despite many valiant efforts, there has yet to be a breakthrough in solving the problem of valuation and monetization of online video. Targeted at both advertisers and publishers, this panel will touch on the real challenges businesses face when implementing an online video component (distribution strategies audience targeting, etc.) and discuss the issues that surround monetizing this blossoming industry. Hear speakers address what factors drive valuation (users, content, reach, etc.), how content producers and advertisers can work collaboratively, and best practices being seen in the industry.
Moderator: Evan Berg, VP, Corporate and Business Development, Visible Measures Speaker: Randy Kilgore, Chief Revenue Officer, Tremor Media Speaker: KC Blake, Director of Business Development, Entertainment Technology Center, USC Speaker: Erick Hachenburg, CEO, Metacafe
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2:45 p.m. - 3:45 p.m.
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A104: New Media Production: Building an Independent Media Brand
IP distribution has enabled the development of a new, small-scale professional video production model, and democratized media has been described as effectively enabling a “middle class” of independent professional video producers. But as the industry develops, access and marketing have proven critical factors to the ultimate success of a series. Can a new media producer achieve success without forging the kind of high-level relationships necessary to secure prominent placement on established entertainment websites? Hear how new media producers navigate this landscape from concept development to distribution, licensing, and marketing.
Moderator: Jamison Tilsner, Strategic Accounts Lead, Pixability Speaker: Will Coghlan, Co-Founder, Senior Producer, Hudson Street Media Speaker: Yuri Baranovsky, Creator, Producer, Break a Leg Speaker: Sarah Szalavitz, Co-Founder & CEO, 7 Robot Speaker: Adriana Gascoigne, Director of Corporate Communications, hi5
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B104: Integrating Advertising With Microsoft Silverlight
Microsoft Silverlight is a cross-browser, cross-platform, and cross-device plug-in for delivering the next generation of media experiences and rich interactive applications for the web. Learn how Silverlight-based advertising solutions integrate into DoubleClick and Atlas as well as how Silverlight can beused for superior search engine optimization (SEO). Come see how Silverlight enables a host of engaging in-stream and rich media advertising scenarios, allowing advertisers to create compelling, best-of-breed brand experiences on the web.
Speaker: Eric Schmidt, Director of Silverlight Media Evangelism, Microsoft
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4:00 p.m. - 5:00 p.m.
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A105: Beyond the Classroom: Reaching a Global and Mobile Audience With Elearning
Today’s students expect more than a classroom lecture. They expect to be able to access course content and the entire universe of related archival and research material from anywhere, at any time. Learn what top universities and corporate training departments are doing to keep up with the demands and expectations of these students. This forum will discuss the tools and best practices for delivering elearning in the age of broadband, IPTV, iPods, and instant access.
Speaker: Jennifer H. Selke, Ph.D., University of California - Berkeley Speaker: Greg Posten, Manager, Media Infrastructure and Technology, Sun Microsystems Speaker: Ralph Merkel, Producer, Director, Instructor, University of Louisville Speaker: Ray Saray, Software Development Manager, Stanford University Speaker: Brinkley Warren, Digital Media Associate, University of Georgia College of Pharmacy
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B105: CDN Research Data: World Content Delivery Networks Market
This presentation will present the latest data from Frost & Sullivan’s research report titled “World Content Delivery Networks Market.” Come hear about the market drivers, restraints, market share, competitive analysis, and industry challenges specific to the video delivery industry. The data presented will also analyze the trends in different regional markets: Americas, EMEA, and Asia Pacific, as well as provide revenue and demand forecasts for CDN solution providers and peer-to-peer based solutions.
Speaker: Dan Rayburn, Streaming Media Magazine's European Edition
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