9:00 a.m. - 10:00 a.m.
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WELCOME & OPENING KEYNOTE
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10:00 a.m. - 10:30 a.m.
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COFFEE BREAK in the exhibit hall
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10:30 a.m. - 11:15 a.m.
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A101: Online Distribution and Monetization Strategies for the TV Industry
The internet has disrupted nearly every facet of the TV industry, from programming to distribution to audience. And while the networks still rule the living room,many of them are struggling to find their footing online. In this session, we explore some of the distribution options for those that want to bring their content to online audiences. The panelists delve into the pros and cons of sharing content with YouTube, subscription-based services and syndication networks. They also explore what kind of content—short form vs. long form—makes sense for each outlet.
Moderator: Peter Csathy, CEO, Manatt Digital Media Speaker: Jessica Sutherland, VP, Content Development, USA Network Speaker: Paul Cochrane, Head of Entertainment and Lifestyles, Yahoo! Studios Speaker: David Tochterman, Head of Digital Media, Innovative Artists Speaker: Mara Winokur, SVP, Digital, Starz
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B101: PRESENTATION: Reinventing Education With Video
Flipped classrooms, MOOCs, BYOD, personalized learning— are all new and exciting trends in today’s education industry. This session discusses how today’s leading educational institutions are transforming education with video and next- generation online experiences for YouTube generation students. Learn from universities about deployment challenges and how they can be overcome. Hear from those in the education market about the potential of these rapidly growing trends and what it means to the future of video in education.
Speaker: Perry Fetterman, Senior Director, Enterprise and Education, Kaltura Speaker: Raul Burriel, Streaming Media Coordinator, Oregon State University Speaker: Kristopher Moore, Instructional Design Specialist, Academic Technology Services, New York University
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C101: PRESENTATION: Understanding the Significance of HEVC/H.265
The most recent video compression standard, HEVC/H.265, was placed into final draft for ratification earlier this year and is expected to become the video standard of choice during the next decade. As with each generation of video compression technology before it, H.265 promises to reduce the overall cost of delivering and storing video assets while maintaining or increasing the quality of experience delivered to the viewer. This session addresses what H.265 is, how it differs from previous generations of compression technology including H.264; key barriers to widespread adoption; and thoughts on when H.265 is likely to be implemented.
Speaker: Jan Ozer, Founder, Streaming Learning Center
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D101: Best Practices for Live Streaming
Live streaming is now largely being fueled by businesses using live video as a socially fueled communications platform. This session discusses tips and tricks, best practices, and lessons learned regarding the technical setup of live streaming production. Learn how to stream multiple formats, use social networking overlays, and leverage adaptive bitrate streaming. Speakers in this session are the ones in the trenches, producing some of the largest live events you see on the web today.
Moderator: Jon Orlin, Executive Producer, TechCrunch Speaker: Alden Fertig, Vice President, Product Marketing, Ustream Speaker: Bill McCandless, VP, Video Programming and Production, Bleacher Report Speaker: Chris Mangum, Lead Architect for Live Video, Yahoo! Speaker: Jack Ferry, Independent Director & Producer
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11:30 a.m. - 12:30 p.m.
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A102: LTE and the Mobile Video Business Opportunity
With the deployment of 4G LTE and the emergence of yet another enhancement to video compression in the form of HEVC, is mobile video now at a tipping point? In this session, operators and content owners discuss how they see the technical and business aspects of media over LTE unfolding and how the different implementation options and their respective business models evolve over time. Learn how wireless on demand content and broadcast delivery of linear content by conventional means can come together in a hybrid broadcast/streaming service.
Moderator: Vera Kenehan, Strategic Product Manager, LTE Broadcast, Ericsson Speaker: Theodore May, SVP, Strategy and Business Affairs, Synacor Speaker: Norman Tyrrell, Director Technical Marketing, Qualcomm Labs Speaker: Jack Arky, Senior Engineer, Product Development, Verizon Wireless Speaker: Kerry Travilla, Senior Director of Technology, MobiTV
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B102: Matching Up Streaming Video Metrics With Traditional TV Ad Buys
Advertising in digital video has the opportunity to marry the power of the sight, sound, and motion of TV with the analytic and targeting capabilities of digital ads. For practical reasons, many marketers want to utilize their high production TV spots and want to understand how to make these effective across digital platforms. Multiple data vendors are now providing guidance with their data points that allow marketers to get a 1+1=3 result of their video efforts. As more and more streaming options are provided, what are the considerations that marketers can look at for analyzing their ROI?
Moderator: Pat Dunbar, President, Founder, DiMAStrategy Group Speaker: Eric Mathewson, Founder, CEO, WideOrbit Speaker: Keith Camoosa, Managing Director, Research and Analytics, MAGNA GLOBAL Speaker: Carol Hinnant, SVP, National Television Sales, Rentrak
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C102: HOW TO: Evaluating Your H.264 Encoder
Not all video encoders are created equal. In this session, the real-world video output of top commercial H.264 encoders are compared, including Telestream Episode, Harmonic ProMedia Carbon, Sorenson Squeeze, and Adobe Media Encoder, as well as those available in the open source community such as FFmpeg and x264. Live streaming hardware and output are also compared. Learn what features you should have available in an encoding tool before you invest your organization’s budget to the effort.
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D102: Best Practices for Implementing Accessible Video Captioning
This session discusses captioning and transcription solutions implemented by enterprise and media companies. The panelists explore the costs and benefits derived, as well as best practices and tips for implementing accessibility technologies. The panel also discusses strategies for meeting upcoming accessibility legislation and emerging standards that impact online video captioning.
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12:30 p.m. - 1:45 p.m.
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LUNCH PRESENTATION
sponsored by
Is your digital live broadcast operation streamlined to maximize revenue and reduce operations cost? Join Clark Pierce, SVP Emerging Technology at FOX Sports and Alper Turgut, CEO of Anvato for a discussion about the benefits of using an end-to-end cloud service for streaming and monetization, versus continually integrating point products. Having launched FS1 and FS2, and poised to launch 40+ Regional Sports Networks on mobile, FOX Sports is driving innovation. Hear how FOX Sports increased ROI by consolidating not only live streaming and multi-screen-client operations, but also advertising into one cloud-based platform.
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1:45 p.m. - 2:30 p.m.
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A103: Using Cloud-Based Video Services for the Enterprise
It seems all you hear about these days is public, private, and hybrid clouds. Are cloud services applicable for enterprise video as well? This session discusses the deployment options for cloud-based services for enterprise video with a focus on two primary methods of moving services to the cloud, encoding in the cloud, and media management in the cloud. The session addresses many questions around cloud-based enterprise services, including bandwidth concerns, pricing, and security. If you are considering moving to the cloud, this is a must- attend session.
Moderator: Andy Howard, Founder & Managing Director, Howard & Associates Speaker: Dave Adams, Associate Director, Teaching & Learning Technologies, University of Utah Speaker: Tim Baldwin, VP, Internet Media Services, Haivision Speaker: Jeff Malkin, President, Encoding.com
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B103: YouTube Strategy for Brands
As the world’s second-largest search engine and the leading destination for online entertainment, YouTube has become a critical component of brand marketing efforts, yet the platform is often underutilized and mismanaged. How can brands best allocate budgets within YouTube? What is the optimal mix of paid and owned media? What are the most effective strategies to build sustainable audiences? Attend this session to learn whether brands can effectively target likely consumers and measure the effectiveness of their campaigns.
Speaker: Jamison Tilsner, Strategic Accounts Lead, Pixability Speaker: Bailey Rosser, Audience Development Strategist, YouTube Speaker: Mina Seetharaman, Senior Partner, Executive Director, Advanced Video Practice, OgilvyOne Speaker: Jack Ferry, Independent Director & Producer Speaker: Charlie Muirhead, CEO, Rightster
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C103: HOW TO: Using Google Glass to Capture and Publish Videos
Google Glass can make the creation of video content for business, education, and entertainment easy for all people who want to communicate simply and quickly. This presentation looks at Glass and its capabilities, discusses the best practices for capturing content, explores example real-world uses, and details the steps for setting up sharing. Attendees see a live demo of the workflow from recording to publishing right in the session.
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D103: The Business of TV Everywhere
With the emergence of TV Everywhere, consumers can enjoy the benefits of authenticated channels like FOX Now, TWC TV, ESPN, Xfinity, and others across a multitude of devices. Is TV Everywhere a success today? Are providers seeing increased retention? Are new revenue models emerging that might exist as extensions for the TV Everywhere experience? What will TV Everywhere look like in the next 5 years? Join us for a lively discussion with the experts behind the TV Everywhere movement.
Speaker: Matt Smith, Executive Director, Business Development & Strategy, Comcast Technology Solutions Speaker: Fay Wells, Independent Media Advisor Speaker: John Oliverius, VP, Distribution Counsel, A&E Networks Speaker: Dean Hadaegh, SVP, Broadcast Operations & Chief Technology Officer, The Tennis Channel Speaker: Steve Shannon, GM, Content and Services, Roku
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2:45 p.m. - 3:30 p.m.
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A104: PRESENTATION: Cutting Through the Hype of HEVC (H.265)
While HEVC probably will serve as the successor to MPEG-4, many myths surround the technology and the rate at which it will be deployed. In reality, the mainstream market is not yet ready for HEVC, it’s still a few years away, and there isn’t an ROI to be achieved from being an early adopter of HEVC. This presentation will discuss the current state of HEVC products and technology, and its strategic implications in the short,mid and long term for a variety of businesses.
Speaker: Avni Rambhia, Industry Principal, Digital Media, Frost & Sullivan
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B104: Connected Device Support: Creating OTT Apps
For a content service to benefit fully from today’s broad connected device ecosystem they must contend with an application support environment comprised of hundreds of disparate platforms, API’s and SDK’s each requiring different technology frameworks and development approaches. This session will outline current platform trends and discuss popular technologies including HTML5, Webkit, Flash and Android. Attendees will hear what silicon vendors and CE device manufacturers are doing to help content distributors facilitate device coverage.
Moderator: Mark Donnigan, GM, Dune HD Speaker: Kurt Hoppe, Director, Smart TV Innovation and New Business, LG Electronics Speaker: Mark Arana, VP, Distribution Technology, The Walt Disney Studios Speaker: Imran Maskatia, Senior Director, Product Management, Redbox Instant by Verizon Speaker: Kerry Travilla, Senior Director of Technology, MobiTV
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C104: HOW TO: Picking and Choosing A Video Management Solution
This presentation will help attendees identify their unique requirements for an effective video management solution. We’ll look at what particular techniques are necessary to deliver high-impact, brand-enforcing messages with video and imagery in a multi-channel way.We’ll look at the options facing buyers looking for new technology for video review, approval, and delivery on mobile devices. Get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure you choose the right solution.
Speaker: Jarrod Gingras, Managing Director & Analyst, Real Story Group
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D104: HOW TO: Choosing a Cloud Encoder
The session starts by describing what cloud encoding is and how it works for both live and on-demand applications. Then it details the types of applications that work well with cloud encoding, using mini-case studies of actual users. Next, it identifies factors to consider when choosing an on-demand and live-cloud encoding service, including qualitative and performance results from recent reviews. Attendees leave knowing how cloud encoding works, which applications are particularly well-suited for the cloud, and how to choose a cloud provider.
Speaker: Jan Ozer, Founder, Streaming Learning Center
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3:30 p.m. - 4:00 p.m.
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COFFEE BREAK in the exhibit hall
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4:00 p.m. - 5:00 p.m.
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A105: MPEG-DASH: Commercial Deployments and Outlook Towards HEVC and 4K
This panel gives frontline reports on the first trials and commercial MPEG-DASH deployments, presents available products that enable the end-to-end delivery of MPEG-DASH content, and gives demos of MPEG-DASH on various platforms. DASH-IF recently published the DASH-AVC/264 Implementation Guidelines and launched interoperability tests amongst its members. The panelists discuss lessons learned from that process and provide insights into the latest guidelines being developed that address ad insertion,multichannel audio, HEVC, as well as 4K/UHD video streaming. The audience benefits from firsthand experiences of the MPEG-DASH experts and learn what’s up next.
Moderator: Richard Doherty, Director, E-Media Strategy, Office of the CTO, Dolby Laboratories Speaker: Baptiste Coudurier, Principal Software Development Lead, Hulu Speaker: Thierry Fautier, VP, Video Strategy, Harmonic Speaker: Aytac Biber, Sr. Product Manager, Qualcomm
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B105: The State of Over-The-Top Video and TV Everywhere Rollouts
Despite the success of standout services including Netflix and Hulu, it’s generally been slow going for OTT and TV Everywhere in making consumer-desired TV programming widely available online. This panel reviews the state of OTT and TVE rollouts, examines the reasons behind the “slow going,” and explores how tech and business friction issues are being addressed. Learn what the OTT prospects are for TV incumbents vs. online enterprises such as Netflix, Hulu, Amazon, and Intel.
Moderator: Bill Niemeyer, Senior Analyst, TDG Research Speaker: David Schlacht, Senior Director, Technology Ventures, DirecTV Speaker: Campbell Foster, Director, Product Marketing, Adobe Primetime Speaker: Brian Jaquet, Director, Marketing, Sling Media Speaker: Kurt Hoppe, Director, Smart TV Innovation and New Business, LG Electronics
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C105: HOW TO: Using YouTube’s Platform for Live Events
YouTube’s live platform offers content owners a free toolset for broadcasting live events, opening up a huge opportunity to reach a large audience around the world. During this presentation, YouTube shows you how its platform can help build you a following and how tools, APIs, and their scalable infrastructure make it very easy for you to do so.
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D105: PRESENTATION: Overcoming the Challenge of Getting Premium Video to Android Devices
While one may think it’s easy to take a single video clip and simply repurpose it for playback on multiple devices, the fact is, delivering video to so many different Android platforms and screen sizes is extremely challenging. This presentation shows you how the Hook media player enables publishers to deliver live, linear, and premium VOD content not possible on current mobile web platforms without the significant cost and lengthy time to market that is required to build custom video-centric apps.
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5:00 p.m. - 6:00 p.m.
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EXHIBIT HALL RECEPTION
sponsored by
Mix and mingle with our exhibitors and sponsors as well as other conference attendees and speakers during this reception in the exhibit hall.
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6:00 p.m. - 8:00 p.m.
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SPECIAL NETWORKING RECEPTION
sponsored by
Join Intel in the Lighthouse Courtyard for a networking reception. Ask Intel Experts and partners questions about products like Intel Media SDK for Servers and Intel hardware solutions for streaming workloads. Enjoy beer or wine and light hors d’oeuvres. Open to registered full-conference attendees, speakers, and vendors.
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