9:00 a.m. - 10:00 a.m.
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Welcome and Opening Keynote
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10:00 a.m. - 10:30 a.m.
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Coffee Break in the Exhibit Hall
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10:30 a.m. - 11:15 a.m.
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A101: ROUND TABLE: Content Discovery for Movies
TV Everywhere has changed the model for studios to drive consumers to their content. Join cable, studio, and digital distribution executives as they discuss how Facebook and mobile discovery apps are playing a role in helping movie viewers find what they want and share what they like, and see how satellite and cable providers are driving people to rent and buy movies digitally. Panelists showcase real-life examples and case studies, as well as provide expert guidance in terms of both planning for and implementing successful strategies and tactics to boost exposure and discoverability.
Moderator: Aaron Henry, Principal, Found Public Relations Speaker: John Zelenka, EVP, Revenue, Digitalsmiths Speaker: Bruce Eisen, VP, Online Content Development and Strategy, DISH Network Speaker: Steve Polsky, GM, Flixster Speaker: Brian Walsh, Manager, Digital/On-Demand Team, Lionsgate
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B101: ROUND TABLE: Social TV, Where’s the Money?
In a world cluttered with badges, check-ins, stickers, hashtags, likes, plusses, apps, and so many other terms, is there any real money being exchanged in the world called Social TV? Are users “engaging” with “conversations” about “social” programming, or are they sitting on their couch texting with their friends? TV is inherently a social medium, and people are tweeting and liking things, so there’s some smoke—but where’s the fire? This panel dives into the fire and tries to emerge with some real answers about what’s happening today and where the business opportunities are tomorrow.
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11:30 a.m. - 12:15 p.m.
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A102: ROUND TABLE: Balancing the Viewer Experience and the Need to Monetize
Making business decisions around the usability and the user experience for consuming video is often limited by budget, technical limitations of consumer devices, and business rules around the consumption of media. This session touches on issues such as design and usability in conjunction with technical features such as ad integration, security concerns, and inclusion of social media functionality, as we examine the needs of content owners versus the desires of consumers.
Moderator: Jose Castillo, President, Flavor, Inc. Speaker: Tad Ro, Executive Director, Digital Media, Warner Bros Telepictures Speaker: Barry Blumberg, EVP, President, Alloy Digital and Smosh Speaker: Gerald Abrahamian, VP, Digital Operations, NBCUniversal - E! Speaker: Jonathan Wilner, Senior Director, Business Product Management, Ooyala
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B102: ROUND TABLE: Smart TV or Dumb TV?
The TV industry operates on perpetually shrinking margins, and each year seeks out the “hot new thing” that will increase revenue, decrease buying cycles, and otherwise help contribute to the bottom line. In the era of smart TVs, however, consumers have a challenging value proposition today, with limited features and built-in fear of future obsolescence. Our group of consumer electronics pros has a hearty discussion to get to the bottom of what should be done with smart TVs. Do people want them, or do they just want “feature” TVs? Will fragmentation kill the industry before it even really gets off the ground? Is smart the new 3D or the new HD?
Moderator: Jeremy Toeman, Founder, AugX Labs Speaker: Chuck Seiber, VP, Marketing, Roku Speaker: David Schlacht, Senior Director, Technology Ventures, DirecTV Speaker: Kurt Hoppe, Director, Smart TV Innovation and New Business, LG Electronics Speaker: Zach Weiner, President, Connected TV Marketing Association
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C102: ROUND TABLE: The Current State of MPEG-DASH in the Industry
The industry has been buzzing about the potential offered by MPEG-DASH as a complementary format that brings together the various adaptive bit-rate (ABR) specifications in use by the industry today. This panel discussion takes a fresh look at the key questions that were posed when MPEG-DASH came on the scene and sees what answers we have found. Panelists also tackle the next round of topics as we head toward mainstream adoption of DASH technology. What’s the technical reality in terms of encoding and players? Who is deploying DASH? Are there any early results in? And what can we expect over the next year?
Moderator: Matt Smith, Executive Director, Business Development & Strategy, Comcast Technology Solutions Speaker: Kevin Towes, Sr. Product Manager, Adobe Speaker: David Price, Vice-Chair, Ultra HD Forum Speaker: John Griffin, Senior Director, Online Services and Gaming, Dolby Labs Speaker: Iraj Sodagar, Multimedia System Architect, NexTreams
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12:30 p.m. - 1:30 p.m.
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LUNCH PRESENTATION
sponsored by
Is your video workflow capable of delivering live, multiplatform video to a global connected audience cost effectively and at scale? Join Mio Babic, President and CEO of iStreamPlanet, Eric Black, VP of Technology of NBC Sports and Jason Mendenhall, EVP of Switch, moderated by The Diffusion Group’s Andy Tarczon as they discuss the next generation of multiplatform live video workflow services- acquisition to analytics. Panelists will discuss the move from hardware dependent infrastructure to software and cloud-based solutions, and the unique challenges for the premium content provider delivering OTT video to a rapidly growing audience.
Speaker: Mio Babic, Founder, President, and CEO, iStreamPlanet
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1:45 p.m. - 2:30 p.m.
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A103: ROUND TABLE: Making DASH Workable, The DASH-264 Recommendation
To make the DASH standard useful in the real world, a number of key industry players are defining a practical subset of the standard to serve as a baseline for device implementations. In this session, attendees learn what feature capabilities are available with DASH (multi-bitrate, multi-language, multi-channel, common encryption, trick modes) and how these are being defined and presented as a set of conformance and interoperability tests. If you need to ensure that DASH will work with your encoder, CDN, playback device or website, this is the session for you.
Moderator: Michael Luby, VP Technology, Qualcomm Speaker: Michael Stattmann, Managing Director, CastLabs Speaker: Will Law, Chief Architect, Media Cloud Engineering, Akamai Technologies Speaker: Jan Nordmann, Director, Marketing and Business Development, Fraunhofer USA Digital Media Technologies Speaker: Andrew Popov, CTO, BuyDRM
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B103: ROUND TABLE: Is There a Killer App for TV, Or Is TV the Killer App?
Some say the future of TV is the TV itself being relegated to just being “an app” that can run on any screen you own. Others believe the TV is king, and we’ll see a deluge of apps on smart TVs and second screens to enhance or even create new experiences. We can already see service providers such as Comcast and Time Warner releasing apps on TVs, and on the flipside, YouTube has its own lean-back experience. This discussion addresses content, distribution, and consumer-facing challenges of TV in an app world.
Moderator: Jeremy Toeman, Founder, AugX Labs Speaker: Michael Fisher, Senior Director, Business Development, Sling Media Speaker: Eric Elia, Managing Director, Cainkade Speaker: David Adams, VP, Corporate Development, Accedo Speaker: Mike Folgner, CEO, SnappyTV
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C103: HOW-TO: Choosing a Live Streaming Encoder
Streaming Encoder This session discusses factors to consider when choosing a live streaming encoder, starting with free or inexpensive software options to high-volume, big iron systems, including quality, performance, portability, features, and format support. The session also examines how new cloud- based features such as live transrating are changing the requirements for on-location encoding. If you’re considering buying hardware or software for producing live events, you’ll find this session particularly useful.
Speaker: Jan Ozer, Founder, Streaming Learning Center
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2:45 p.m. - 3:30 p.m.
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A104: HOW-TO: Simplify Video Delivery and Slash Your Up- Front Costs By Using the Cloud
As you look for a unified, “any-screen” streaming media delivery solution, how can you reduce the complexity and cost while reaching more and more devices? Come learn about how to use the latest cloud offerings from Amazon and Microsoft to deliver live, on-demand, and time- shifted video and audio content to your end users, whether they are all in one region or spread across continents. If you already know the basics of streaming, join us in this session to see how to get started today with cloud-based media delivery.
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B104: ROUND TABLE: The Future of Digital Entertainment in a Multiscreen World
This panel of leading service operators and content owners discusses how they solve some of the challenges in delivering the creator’s intended entertainment experience across new devices and consumer use cases. The panel also shares their vision on where the future of digital entertainment is heading and key industry drivers that could enable the next-generation entertainment experience on mobile and tablet devices.
Moderator: John Couling, Senior VP, E-Media Business Group, Dolby Speaker: Adam Sexton, GM, Samsung Media Solution Center America Speaker: Jeff Shultz, VP, Business Development, CBS Interactive Speaker: John Penney, Chief Strategy Officer, Starz Speaker: David Tochterman, Head of Digital Media, Innovative Artists
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C104: ROUND TABLE: Over-the-Top, and Into Your Bank Account
This session focuses on how programmers and aggregators monetize TV Everywhere deployments. As more live, linear broadcasts (and networks) are deployed on secondary screens, the need for ad insertion/ replacement models is emerging. What are the functional building blocks required to originate the signal and stream? How are the ad breaks recognized and marked— and what happens in order to repurpose the broadcast ads for these additional screens? This session explores the technical workflows, business requirements and rules, and “need to know” elements to help get a video ad deployment up and running.
Moderator: Matt Smith, Executive Director, Business Development & Strategy, Comcast Technology Solutions Speaker: David Adams, VP, Corporate Development, Accedo Speaker: Greg Philpott, CEO, mDialog Speaker: Raleigh Harbour, GM, Platform, Adap.tv Speaker: Mark London, VP, Ad Solutions, Fox Networks Group
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3:30 p.m. - 4:00 p.m.
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Coffee Break in the Exhibit Hall
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4:00 p.m. - 5:00 p.m.
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A105: ROUND TABLE: Currency vs. Measurement in Online Video
There has been a lot of discussion around how to provide measurable metrics for online video, with many companies such as Nielsen and comScore evolving to be the standard. But, with the industry overflowing with data, perhaps the issue is not that there aren’t measurement methods, but rather that there is no online video “currency” that is currently accepted by all. This session explores the efforts behind qualifying audiences for agencies and advertisers, and how it translates back to its effect on delivering streaming video to consumers.
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B105: [THIS PRESENTATION WAS CANCELED DUE TO THE HURRICANE] CASE STUDY: How Huffington Post Built Its Live Video Network
This session presents a case study of the recently launched HuffPost Live, which generates 12 hours of live programming 5 days a week. Attendees learn about the challenges faced in launching a long-form, community- driven live streaming platform. Learn about live streaming workflows, quick VOD turnaround, community-based collaboration technology, and Huffington Post’s attempt to break away from standard broadcast methods.
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C105: HOW-TO: Encoding Video for HTML5
Learn the technological fundamentals behind encoding both H.264 and WebM formats for playback with the HTML5 tag. Learn the basics of H.264 and WebM encoding and how to produce it for HTML5 distribution. In addition, see how the various H.264 and WebM encoding tools compare in regard to performance, quality, and features.
Speaker: Jan Ozer, Founder, Streaming Learning Center
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5:00 p.m. - 6:00 p.m.
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Networking Reception in the Exhibit Hall
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6:00 p.m. - 7:30 p.m.
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MPEG-DASH Industry Update Speed Networking Event
sponsored by
This special event will provide face-to-face access to the forces driving the adoption and success of the DASH standard. Attendees are introduced to leaders from each of the attending MPEG-DASH Industry Forum member companies and given a chance to have a quick one-on-one conversation regarding what the member company’s DASH rollout plans are and how they “fit in” within the overall DASH movement. Open to full-conference attendees and speakers only.
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