9:00 a.m. - 10:00 a.m.
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Welcome and Opening Keynote
Susan Panico, Senior Director, PlayStation Network, Sony Computer Entertainment America
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10:00 a.m. - 10:30 a.m.
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Coffee Break in the Exhibit Hall
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10:30 a.m. - 11:15 a.m.
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A101: Facebook: Transforming the Future of Online Media
Join Facebook and other leading media companies to discuss new methods of distributing digital media assets to the largest social media platform in the world. Technologies covered on the panel include HTML5, adaptive streaming, authentication, live events, tablets, mobile, and DRM. The panel also covers unique and highly targeted marketing opportunities to more than 700 million global users of Facebook. Explore ways to transform social networking and digital media distribution into making mounds of cash.
Moderator: Tim Napoleon, Chief Strategist, AllDigital Speaker: Mitzi Reaugh, SVP, Strategy and Business Development, Miramax Speaker: Ben James, Client Partner, Global Marketing Solutions, Facebook Speaker: Nick Namikas, CTO, Co-Founder, CitizenGlobal
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B101: How the Cable Industry Is Changing the Way Video Is Delivered
Cable operators are pursuing a new market-based approach to enable IP delivery of cable TV services to consumer-owned equipment. This session explains the benefits for subscribers and CE equipment manufacturers new IP-based, in-home cable services and how market based solutions are providing cable content directly to an expanding range of consumer-owned equipment. Learn the role standards organizations play in the development of these platforms and the key technologies used to enable both the hybrid tru2way and direct IP solutions.
Moderator: David Broberg, VP, Consumer Video Technology, Cable Television Laboratories Speaker: John Civiletto, Executive Director, Video Technology, Cox Communications Speaker: Steve Reynolds, SVP, Comcast Cable Speaker: Chris Cholas, Director of Subscriber Equipment, Time Warner Cable
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C101: How-To: Encoding for Adaptive Streaming
This session identifies the most relevant adaptive streaming technologies and details the most critical factors for comparing them. Next, it details how to choose the ideal number of streams and key encoding parameters. Then it provides an overview of options for encoding and serving the streams and closes by describing techniques for serving multiple target platforms like Flash and iDevices with one set of encoded H.264 files.
Speaker: Jan Ozer, Founder, Streaming Learning Center
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11:30 a.m. - 12:30 p.m.
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A102: Google TV Demo: The New World of Smart TVs
Like the smart phone before it, the smart TV will bring a new layer of functionality to your existing home entertainment experiences. In this session, executives from Google will examine the value the web will bring to TV, the opportunities for content providers and developers, and the common myths and misperceptions around smart TV. Attendees will also see an overview of Google TV, including the latest developments on the platform, the killer apps, and what lies ahead.
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B102: Driving Video Views & Engagement With SEO & Social Media
Thanks to social media platforms and search engine optimization, a tremendous opportunity exists in building new audiences and driving views via outside channels. In this session, speakers present and discuss the case for social video and video SEO. Additionally, panelists showcase real-life examples and case studies as well as provide expert guidance in terms of both planning for and implementing successful strategies and tactics to boost exposure and discover-ability.
Moderator: Mark Robertson, Founder, ReelSEO.com Speaker: Josh Warner, Founder, CEO, Feed Company Speaker: Patrick Starzan, VP, Marketing and Distribution, Funny or Die Speaker: Gregg LaRoche, Director, Product Marketing, Brightcove
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C102: Best Practices for Enterprise Communications
As companies begin to implement video, many are finding that “one size doesn't fit all" when it comes to matching video delivery platforms with enterprise communication strategy. Is it a Town Hall meeting with the CEO or a geographically disperse team meeting? They aren’t the same thing, and different technology requirements are needed. To further complicate things, video delivery platforms all have their strengths and weaknesses, and different departments in the organization often own different parts of the technologies and strategies. What’s a communicator to do? Learn from experts in corporate communications, event planning, and technology support about best practices in working together to use the right mix of video technologies to reach your audience most effectively.
Moderator: Patty Perkins, Manager, Desktop Video, Wells Fargo Video Network Speaker: Mark Sherwood, Senior Director, Unified Communications and Video Services IT, Cisco Speaker: Bryan Walls, Computer Engineer, Marshall Space Flight Center, NASA Speaker: Jeff Miller, Digital Communication and Delivery Specialist, Toyota Motor Sales Speaker: Andrea Doane, Manager, Employee Communications, GE
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12:30 p.m. - 1:45 p.m.
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Lunch Break
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1:45 p.m. - 2:30 p.m.
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A103: Simplifying the Multiformat Video Workflow
A variety of streaming formats — Silverlight, Flash, HLS, WebM — are generally required to serve the multitude of screens through which content is consumed. Each format can include separate workflows, storage components, and strategies. Network-based media processing offers an increasingly popular approach to simplifying these workflows. How does packaging of media elements in the network (versus on the encoder) work? What are the benefits? What additional features are possible with network packaging (DRM, CAS, ad insertion)? Does this approach work for both small and large operations? This session answers these questions and shares various approaches to this new workflow methodology.
Moderator: Matt Smith, Executive Director, Business Development & Strategy, Comcast Technology Solutions Speaker: James Sherry, Senior Product Manager, CDN, Level 3 Communications Speaker: Joe Einstein, VP, Operations, AEG Digital Media Speaker: Robert Longwell, VP, Video Operations, Digital Media, Disney/ABC Television Group Speaker: Cyril Rickelton-Abdi, Sr. Director, Content Security & Piracy Management, Turner Broadcasting System
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B103: An Open Dialogue Between Video Ad Buyers and Sellers
This session is a frank discussion with ad video buyers and sellers about their perspectives on what’s really working in the online video advertising industry. What matters more, content or audience? Is it one or the other, or does each approach present significant opportunities? Also, is video advertising still an industry of empty promises in regards to transparency? What specific expectations do buyers and sellers have around control, and how are they affecting the growth of their business?
Moderator: Teg Grenager, Co-Founder, VP, Product, Adap.tv Speaker: Radek Zemel, Sr. Product Planner, Rich Media & Video, Microsoft Advertising Speaker: Kelly Winger, VP Ad Sales, Business Development, Directors Live Speaker: Brian Tu, VP, West Coast Sales, Break Media Speaker: Julie Berger, VP, Managing Director, Digital, Horizon Media
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C103: The Digital Living Room
Join experts from all sectors of the digital video world to discuss the ever-changing topic of the “digital living room” and how content producers and creators, service providers, and other video web services will thrive in this new economy. What business opportunities lie in the coming surge of internet connected TVs? What role does mobile video play in the future of the digital living room and streaming content in general? Come hear which technologies and services are poised to be the market’s biggest disruptors and how content owners, producers, and distributors can capitalize on them.
Moderator: Paul Sweeting, Principal, Concurrent Media Strategies Speaker: Jason Spivak, SVP, Worldwide Digital Distribution, Sony Pictures Home Entertainment Speaker: Jeff Shultz, VP, Business Development, CBS Interactive Speaker: Chris Young, CEO, DBG Speaker: Russ Schafer, Senior Director, Connected TV, Yahoo!
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2:45 p.m. - 3:30 p.m.
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A104: Data vs. Content: Who’s the Real Star of Online Video?
The rise of online video has opened up a world of metrics and audience data that can help us understand consumers’ interests in a way that has not been possible before. At the same time, the growth of online content consumption drives investment in premium content to satisfy the demand. In this session, speakers discuss what makes up good inventory — whether prioritizing audience data crunching or investing in high-quality, premium content will create the most engagement and return on investment. Hear ad networks and content platforms debate which of these two approaches will prove the best for monetizing the boom in online video.
Moderator: Richard Bloom, VP, Head of Publisher Network and Partnerships, AOL Video Speaker: Sharon Silverstein, VP, Digital Ad Sales, Viacom Media Networks Speaker: Teg Grenager, Co-Founder, VP, Product, Adap.tv Speaker: Bernard Ho, GM, Video, IGN Entertainment Speaker: Richard Kennedy, SVP, Business Development, blip.tv
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B104: How-To: Technical Set-Up of Live Streaming Production
This session provides tips and tricks, best practices, and lessons learned regarding the technical set-up of live streaming production from MTV Networks. Learn how to stream multiple formats from a single encoder, use social networking overlays, leverage adaptive bitrate streaming, and transition between live streams from multiple camera angles using multi-encoder synchronization. Come learn how to deliver interactive, high-quality experiences for your next live event.
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C104: MPEG-DASH: Driving The Growth Of Streaming Using The New HTTP Standard
The recently developed MPEG-DASH provides a standard specification for multimedia streaming over the Internet. In this session, we will discuss how MPEG-DASH is instrumental for the growth of the market and enables a common ecosystem of content and services supporting delivery to a broad range of devices such as PCs, TVs, laptops, set-top boxes, game consoles, tablets and mobiles phones.
Moderator: Iraj Sodagar, Multimedia System Architect, NexTreams Speaker: Mike Luby, VP, Technology, Qualcomm Speaker: Will Law, Chief Architect, Media Cloud Engineering, Akamai Technologies Speaker: Thierry Fautier, VP, Video Strategy, Harmonic Speaker: Mark Watson, Senior Engineer, Netflix Speaker: David Price, Vice-Chair, Ultra HD Forum
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3:30 p.m. - 4:00 p.m.
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Coffee Break in the Exhibit Hall
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4:00 p.m. - 5:00 p.m.
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A105: Traditional TV vs. the Connected Living Room — Who Will Win?
With the confluence of content from new media, UGC, and web-based video producers along with traditional studios, cable companies, and TV stations, which technologies are necessary to bring all of this content together onto one internet-connected smart TV device? We’ve heard about the connected living room for years, but why has it not yet happened? What’s holding back mass adoption of smart TV technologies? Take a look at how consumer demand, big media politics, and innovative new startups are coming together to make smart TV a reality.
Moderator: Mark Mangiola, Venture Partner, Canaan Partners Speaker: Jeremy Toeman, Founder, AugX Labs Speaker: Kyle Okamoto, Director, Product Management and Development, Verizon Digital Media Services Speaker: Kelly Egan, VP, Business Development, Fanhattan
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B105: Making a Living on YouTube
Long gone are the days of cute kitten videos offering the only hope for “going viral,” but is it possible to make a living making YouTube videos? As the audience grows more savvy and technology more accessible, the quality of content that reaches the millions of views mark needs to be more engaging and of higher production value than ever before. Meet some of the creators who are reaching these milestones consistently, as well as advertisers trying to gain access to these creators’ huge audiences.
Moderator: Jenni Powell, Content and Speaker Coordinator, VidCon Speaker: Olga Kay, Content Creator, Actress Speaker: Benny Fine, Fine Brothers Productions Speaker: Rob Jones, VP, Gaming Programming, Machinima Speaker: Brendan Gahan, Founder, Epic Signal
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C105: How-To: Enterprise Video Case Studies
This session presents case studies from leading enterprise organizations showcasing their use and deployment of video for live and on-demand applications. Attendees learn about webcasting workflows, on-demand applications, and ways enterprise companies are using video today to improve communications, increase efficiency, and enhance their businesses.
Moderator: Patty Perkins, Manager, Desktop Video, Wells Fargo Video Network Speaker: Scott Lawson, Director of IT Architecture, QAD Speaker: Mary Gallagher, VP, Administrative Services, Los Angeles Trade-Technical College Speaker: Steven Griffes, Manager, Broadcast Services, Global Communications Technology, General Motors Company
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5:00 p.m. - 6:00 p.m.
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Networking Reception in the Exhibit Hall
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