9:00 a.m. - 10:00 a.m.
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WELCOME & KEYNOTE
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10:30 a.m. - 11:15 a.m.
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A101: How to Produce Effective Educational Video
This panel gets at the nuts and bolts of effective educational video by watching examples and hearing the producers explain their production strategies. Panelists will discuss in depth how they work with subject matter experts, explain practical production techniques, and reveal the tools used to get optimal results in service of learning goals.
Moderator: Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University Speaker: Scott Nadzan, Director, Technology Services, School of Information Studies at Syracuse University Speaker: Richard Bloom, Course-cast Coordinator, UC Berkeley Speaker: Dan Balzer, Training Technology Manager, Retail Learning and Development, BP America Speaker: John Morris, CTO, Director of Operations, Drexel University, College of Computing a
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B101: Successful Content Syndication and Aggregation Strategies
This panel will discuss the new ways content owners and site developers are aggregating content and distributing it on the web. See examples of ways to develop niche vertical sites without significantly expanding staffing, and discuss how to reach audiences on social networking sites like Facebook. Learn about some of the new emerging platforms for niche video distribution and best practices for increasing your chances of making money with your content.
Moderator: Jim Louderback, CEO, Revision3 Speaker: Brett Wilson, CEO, TubeMogul Speaker: Vanessa Pappas, Global Head of Audience Development, YouTube Speaker: Tom Gorke, SVP, Content Distribution and Marketing, MTV Networks Speaker: Brandon White, Interactive Manager, FUNimation Entertainment
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11:30 a.m. - 12:30 p.m.
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A102: Streaming Production: Improving Your Video Quality
You've got the video production basics down pat, but you're still concerned that somehow your streaming quality just doesn't measure up. From camera selection to choosing an encoding tool and encoding parameters, streaming consultant Jan Ozer details the most common production pitfalls that unnecessarily degrade streaming quality. Come learn at least three or four ways to make your video look better.
Speaker: Jan Ozer, Founder, Streaming Learning Center
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B102: Web Television Comes of Age
Original episodic web television has grown up in a short time and is now recognized as a respected and legitimate entertainment platform. But in our current economic downturn some web television studios have been forced to close and the reality is that it's still really difficult to create a sustainable business model. Some creators say that until the web can provide the reach and a real source of revenue for independent producers, there's no way it will ever truly become the future of TV. In this session, hear from some of the producers in this growing space on what it takes to create, market and sell a web television series as we debate the future success of web television.
Moderator: Marc Hustvedt, Co-Founder, Tubefilter & Editor-in-Chief, Tubefilter News, Tubefilter Speaker: Thom Woodley, Partner, Chief Creative Officer, Dinosaur Diorama Speaker: Jenni Powell, Content and Speaker Coordinator, VidCon Speaker: Brent Friedman, Co-Founder, Electric Farm Entertainment (The Gemini Division, Afterworld) Speaker: Zadi Diaz, Creative Director, Co-Founder, Smashface Productions
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1:45 p.m. - 2:30 p.m.
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A103: Monetization and Video Advertising Formats
For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point, and what direct cost and revenue impact will it have on content owners? With all the different ads formats on the web today, which ones have the greatest ability to help content owners monetize content and why?
Moderator: Steve Robinson, President, Panache Speaker: Rafi Mamalian, Director, Advertising Sales, blip.tv Speaker: Ben Reneker, Senior Analyst, SNL Kagan Speaker: Jim Louderback, CEO, Revision3 Speaker: Joe Wilson, VP, Strategic Product Development, Turner Broadcasting
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B103: Exploring Social Media Usage, Business Models and Technologies for the Living Room
From the integration of Facebook and Twitter into Verizon's FiOS to the new viewing party capability in the Xbox Live's Netflix application, there is no doubt that many in the digital home space see the social web's next destination as the TV screen. But will consumers go for it? The consumer's mindset differs greatly on the couch from when they're in their den, so its worth examining in what ways social web can be overlayed onto the video viewing experience to make it compelling and ultimately successful. In this panel, Michael Wolf, VP of Research for GigaOM Pro, will discuss with his panelists how the social web will extend into the living room, while also exploring how social media and real-time web can -if ever - be monetized in a TV context.
Moderator: Michael Wolf, VP, Research, GigaOm Speaker: Jeremy Toeman, Founding Partner, Stage Two Consulting Speaker: Ruchir Rodrigues, VP, Product Platforms Speaker: David Jordan, VP, Marketing, Rovi Corporation Speaker: Itzik Cohen, CEO, Clipsync
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2:45 p.m. - 3:45 p.m.
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A104: Emerging Use Cases for Enterprise Video Communications
This session features real-world "reels" showcasing emerging use cases of video communications for live all-hands meetings, on-demand post-events, short form CEO and senior executive videos and employee training and information sharing. Other innovative use cases include external opportunities such as customer service, end-user training, and marketing. Attendees will learn how to identify and overcome the perceived inhibitors to adoption; understand the steps to getting started and how to accelerate through them more quickly, along with a variety of specific use cases that can be applied immediately.
Moderator: Eric Armstrong, President, Kontiki, Inc. Speaker: Gregg Moss, SVP, Video and Broadcast, Global Marketing & Corporate Affairs, Bank of America, Knowledge Channel Speaker: Steve Boone, Director, Global Communications, Flowserve Corporation Speaker: Mark Lubeck, Director, Technology & Digital Media, Corporate Communications, Charles Schwab & Co. Speaker: George Levar, Video Service Delivery Lead, Accenture
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B104: Video Commerce: The Quiet Revolution in Online Video
While the rest of the online video world was paying attention to ad formats, the death of pre-roll, YouTube's ineffectiveness, and video content monetization, a quiet revolution was brewing in the commerce industry. Using video as a tool to help generate sales enhances conversion rates and redefines the way we shop for and interact with products over the Internet. This panel will explore why video is the next logical step in redefining the way we buy products and services online and showcase what the future holds for the online consumer shopping experience.
Moderator: Justin Foster, Founder, Video Commerce Consortium Speaker: Jason Arend, Director, E-Commerce, PFI Western Speaker: Gerry Johnson, Director of Technology, Home Shopping Network Speaker: Rico Nasol, Content Team Senior Manager, Zappos.com Speaker: Mike Sullivan, Manager of Video Production, Hot Topic
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4:00 p.m. - 5:00 p.m.
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A105: How to Monetize and Protect Flash Streaming Video
With growing volumes of digital video content being distributed over the Internet and downloaded onto computers and devices, media companies face genuine pressure to protect their content and build viable business models - all while minimizing the impact on the user experience. In this session, attendees will gain a broader awareness of the content protection technologies available today on the Adobe Flash Platform. They will leave with the know-how to make more informed decisions regarding content protection, armed with greater knowledge of the content distribution system as well as options and best practices for monetizing premium content, developing secure content workflows, and moving bits securely.
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B105: Bridging TV and Broadband and Cutting the Cable
Streaming sites like Hulu, CBS, ABC, and others have proven that savvy audiences are turning to their computers for entertainment, and in a way that's profitable. How are traditional and cutting-edge companies capitalizing on this trend? In addition to providing the content, how are they taking advantage of this "connected" platform as they deliver content? And finally, how will this affect cable companies that are losing subscribers to this new content source?
Moderator: Chris Albrecht, Co-Editor, GigaOM/NewTeeVee Speaker: Nick Chakalos, Senior Director, Strategy and Business Development, Motorola Speaker: Roxanne Austin, CEO, Move Networks Speaker: Michael Bishara, SVP, HBO Broadband Speaker: Andrew Kippen, VP, Marketing, Boxee
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5:00 p.m. - 7:00 p.m.
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Exhibit Hall Grand Opening Reception
All attendees and speakers are invited to a networking reception in the Exhibit Hall on Tuesday. Enjoy drinks and hors d’oeuvres while visiting with exhibitors, sponsors, speakers, and fellow attendees.
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