随着无数屏幕和时间转换等技术的引入, DVR, and on-demand programming, the days of families gathering around the television to watch linear TV are gone. 消费者希望调整“看电视的时间”以适应他们的日程安排, and they demand an ever-evolving set of intuitive yet cutting-edge features to constantly improve the experience. Philo CTO Ben Chambers walks us through how the team at the nation’s first entertainment-focused OTT service is approaching and exceeding consumer expectations.

消费者的视频消费习惯正在发生巨大变化. Generation Z watches video in a completely different way than older generations, 我们必须按照他们的条件与他们取得联系, 提供他们想要的内容, 用对他们说话的格式, 在他们喜欢的设备上. 在这次炉边谈话中，我们与来自 Awesomeness 关于什么对下一代消费者有用，什么没用.

Many consumers are looking for alternatives to traditional cable and SVOD services, 还有那些根本就不那么瘦的瘦骨嶙峋的束. Enter free, ad-supported services that offer premium content without the premium price tag. We talk about the challenges and opportunities facing AVOD services in today’s market.

随着DRM成为内容创作者和消费者的全球标准, DRM生命周期变得越来越重要. 在复杂的视频工作流中实现DRM可能是一项艰巨的任务. That combined with the mandatory use of DRM for premium content leaves an OTT Operator with a lot of questions. In this session, we explore the “DRM Lifecycle” from content creation to editing to digital dailies to post to screeners and, ultimately, to consumer distribution.

Born with the iPad, Generation Alpha consumes video in ways that are even more radically different than Generation Z. So how do you create content and deliver it in a way that connects with viewers 9 and younger, 同时也要尊重他们只是孩子的事实? Pocket.watch是Ryan ToysReview的工作室, HobbyKidsTV, and EvanTubeHD, 以及与频道总经理兼高级副总裁大卫·B的讨论. Williams will shed light on the opportunities and challenges that come with creating content for the next generation.

随着视频服务的激增, 许多公司提供纯点播内容，而其他公司则提供现场节目. 了解消费者对视频直播兴趣的细微差别, 尤其是体育和新闻, 是确保内容版权的关键, designing offers, and targeting subscribers. For many consumers, interest in a favorite team or athlete is the primary driver for their live video subscription, while other consumers have virtually no interest in sports or traditional news and often find little value in live TV. This session explores findings from a new consumer survey from Altman Vilandrie & Co., 包括深入研究消费者接受电视直播服务的原因, 以及电视行业高管参加的小组讨论.

Netflix, Prime Video, Hulu, 其他娱乐巨头获得了最多的关注, but that doesn’t mean there’s not a place for niche services to not only survive, but thrive. It’s all about knowing your audience—not just creating a great video offering but building communities that deliver content of all kinds and invite user interaction and participation in curating the channels they’ve always wanted.

As Disney, WarnerMedia, Apple, and NBCUniversal prepare to launch direct-to-consumer (DTC) services—joining existing ventures like ESPN+, CBS All Access, 和DC宇宙——将现有的SVOD和直播线性服务，如Netflix, Hulu, 和亚马逊Prime会员的竞争? 或者，DTC的产品是否会在现有产品面前摇摇晃晃? This session examines the pros and cons of DTC services and evaluates the likelihood of success in the crowded OTT landscape.

Server-side ad insertion (SSIA) claims to have superpowers: the ability to replace broadcast ads with or without SCTE markers, 避免查看器AD拦截器, more standardized integration into each platform and better targeting and personalization are the superpowers SSAI brings to the streaming environment. 潜伏的邪恶是广告服务器动态扩展的能力, mistaking true scale for fraud and getting standardized measurements to your partners. We also touch on reach, frequency and wholistic ad strategy to arm you with information for talking to business colleagues.

从网络视频革命开始, 个性化视频一直是我们最崇高和最难实现的目标之一. This session examines the state of addressable television for both content distributors and advertisers today, as well as what we can expect in the near future and what sort of privacy and data collection issues pose challenges to truly personalized video delivery.