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Brighter Days Ahead for Internap’s CDN Service?

Internap’s had quite a year; after completing the acquisition of VitalStream begun in 2006, 将内容分发网络(CDN)整合到Internap的骨干网络的工作今年正式开始. 在Internap收购EonStreams的广告插入技术之前不久,VitalStream进行了一次关键的收购.

To fill in the additional holes around the CDN, Internap一直忙于达成数字版权管理(DRM)和点对点(P2P)网络协议.

微软最近与BuyDRM签署了一项DRM协议,为其Windows Media内容客户整合DRM解决方案. Integration into Internap’s MediaConsole, a management component of the CDN, 将允许更好的网络内容营销和盈利工具, including support for pay-per-view, ad-supported, and subscription-based business models, among others. Designed to be agnostic to most payment gateways, BuyDRM的解决方案还提供了与Silverlight的PlayReady DRM的兼容性.

On the P2P front, Internap signed a deal with Pando Networks, which uses P2P to accelerate delivery of media files, with a focus on high definition video files, to be integrated by the end of 2007. Pando Video booster是一款瘦客户端,用户可以将其加载到自己的机器上,用于播放Adobe Flash视频和Windows Media文件。Pando Video booster面向长篇内容交付,其报告功能也被集成到Internap的数字仪表盘中.

有了这些,市场营销就正式开始了.

"Until now, P2P网络是一种有趣的技术,它不能满足企业应用程序和数字媒体所有者的需求," said Phil Kaplan, interap首席战略官和VitalStream联合创始人, at the time of the Pando co-development announcement. "Internap's proven CDN platform, streaming services, 内容货币化工具与Pando创新的P2P客户端相辅相成,提供集成的, secure, 可靠的媒体资产分发和消费解决方案."

On top of all this, Internap, 它现在觉得VitalStream CDN已经充分集成到它的冗余主干了吗, 已宣布将其服务水平协议(SLA)扩展到CDN. The company guarantees a 100% uptime, 这实际上意味着它向拥有SLA协议的客户发放主动信用, 而不是要求客户申请自己的信用. 停机的确定是基于Keynote Systems的监控, 许多流媒体读者会认出谁是一家涉足视频交付指标多年的公司.

In assessing the state of CDN reliability, 我跟进了几位客户,他们过去曾就VitalStream的问题联系过我. 这些不愿透露姓名的客户表示,在Internap宣布将VitalStream集成到Internap骨干网络之前和之后,他们的VitalStream CDN出现了零星的可靠性问题.

Some of the issues occurred as recently as last month, 与我交谈过的客户的普遍感觉是,他们会对SLA采取“观望”的态度,并在2008年初认真审视一下Internap, 注意SLA不保证正常运行时间,而是一种补偿中断的方式.

When asked about SLAs a few years ago, Internap称,这一过程涵盖了90%没有时间申请信贷的客户.

"It should be our responsibility to catch our outages, not the customer's responsibility," said Kelly Flynn, who managed SLA monitoring for Internap at the time. “我们将主动诊断和解决问题,并提供主动信贷. 只有10%有资格获得信贷的客户会去申请, 但我们所有欠信用的客户都能在下一个结算周期获得信用."

Finally, on a slightly tangential note, 对于EonStreams的投资者来说,今年是最后一个好消息, 这家公司形成了VitalStream广告插入方式的核心,并将继续为Internap做同样的事情.

法庭裁定盈流公司(Eonstreams)须赔偿四千万元,以判Clear Channel违反合约. The breach, 早在2006年初,我就听说过这种说法, 发生在清晰频道于2004年底签署了一份协议之后, 声明称,“为了换取EonStreams开发广告插入软件, 清晰频道将与该公司签署一份为期三年的服务协议, 支付15%的广告销售佣金,并使Eonstreams成为清晰频道电视台的“首选流媒体服务合作伙伴”."

Clear Channel, which then had a representative on EonStream’s board, 选择了另一家公司作为其首选的流媒体服务合作伙伴,并于2005年底开始开发与之竞争的广告插入技术.

Grady Vanderhoofven, 我过去在橡树岭和田纳西东北部地区从事经济发展工作,认识他吗, was a venture capitalist with a seat on the board, 因为他的Southern Appalachian基金在2005年初投资了EonStreams. 在该案的宣誓书中,范德霍芬表示,该公司将额外获得15美元.如果保留清晰频道业务的收入,则出售3.75亿美元.

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