音乐活动的未来是混合的吗?
When the world shut down in 2020, bringing events online became the only option. Demand for quality solutions that would smooth that necessary transition skyrocketed. 很快, it became common to hear presenters and attendees of online-only events lament the experience, reminisce of times when they could’ve seen each other in person, and, 以充满希望的语气, look forward to someday experiencing the event as it always had been.
So, now that we can be around each other, why is there an increased interest in events going hybrid?
根据Markletic的研究，只是 57% of people have a preference to attend a hybrid event in person.
Adapted out of necessity, events being attended online and in person are now taking a step further. 通过变得聪明, 利用正确的百家乐软件, 制定一个混合计划, 组织者可以通过重新利用好的内容来获得回报, 推动更好的投资回报.
学着去爱直播
Live streaming is nothing new; by now, you can pretty much find it as a feature in any social media app. Those who embrace the possibilities of live streaming not only get a say on how the event is recorded and perceived but also get to expand its audience in their own terms.
去年, Coachella joined forces with YouTube and made it possible for audiences at home to tune in and choose between three stages. 在家的粉丝可以看到他们想看的节目, 就像音乐节上的粉丝从一个舞台走到另一个舞台一样.
最近，演唱会电影比以往任何时候都更加强势. Take Taylor Swift’s Eras Tour for example: with fierce competition to get a ticket to her show, 很明显，供应无法满足需求. And, 因为这个节目是为体育场馆的观众创作的, 在屏幕上有惊人的视觉效果, 摄像机已经是制作的一部分了.
Recording and giving the film a cinema release gave fans an alternative opportunity to see the show; and although it’s not a live performance, 视频和音频的质量, combined with the communal theater experience lets fans have a pretty good taste of it. 刚刚预售, 音乐会电影赚了几百万, and the demand for tour tickets continuing this year is still website-breaking-high (but now, 网站准备好了).
But if the digital experience is different from the lived experience, 为什么混合模式仍然有效?
促进任何地方的无缝交互
从本质上讲，这归结为技术. Concerts in stadiums generally count on stage design and visual effects to create an enhanced fan experience, so that even those at the very top of the stands can see an elevated show from a distance. This means that artists depend on great technology to see their vision come to life in real-time.
Recording and distributing also comes down to the right tech – so that whatever was done onstage can live forever and reach an even wider audience. Then, 优秀的内容变得更容易获得, allowing people with a variety of needs and limitations to be a part of it. 不仅仅是因为环境的不同, 而是通过实时翻译等功能, 关闭字幕, 适应性技术.
South by Southwest (SXSW), the festival celebrating art and innovation, remained hybrid last year. 虽然故事发生在奥斯汀, TX, the festival’s reach is global – but connecting with an international audience in a significant way requires consideration, 还有你可以依靠的科技.
Held in five venues all around the city with several events happening at the same time, SXSW counted on integrated live production systems to connect with a global audience. 九个房间都有现场制作系统, 内容是使用开源协议SRT捕获的, 迁移到云端, 并转换为NDI® – with the TriCaster Vectar managing all the streams coming from every system.
And, because the technology was reliable, the organizers could focus on what to put on stage.
可扩展、可靠、适应性强
混合项目仍然很受欢迎, scalability in solutions is paramount: it’s what makes a creative vision go from paper to the big screen, 不管你身在现场还是在家. The seamless integration of live and virtual experiences ensures that great content remains accessible to diverse audiences, breaking down barriers and fostering a global sense of connection.
The right technology exists for productions to make the most out of the show they put together – both live and recorded, offering flexibility and adaptability for both creators and consumers alike.
[编者注:这是来自 Vizrt. 流媒体 accepts vendor bylines based solely on their value to our readers.]
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