船 Launches, Offers Early Access to Popular YouTube Content
YouTube competitor 船 launched to the public today, bringing early access to content from YouTube stars for a fee. The service, created by former Hulu CEO Jason Kilar, asks fans to pay $2.99 per month to see popular YouTube content 72 hours before everyone else.
So far, 船 works on desktops and iOS devices only. It offers two levels of access. Paid members get early access, while free members can see that content after the 72-hour window, and can also view free content from The New York Times, People magazine, Discovery Communications, and other media sites.
During its first three days, 船 is offering 12 months of free premium service to anyone who signs up. After that, it will offer a 30-day trial to new members.
船 is able to attract top YouTube talent by offering them better terms than they get with YouTube. TechCrunch reports that YouTube stars are able to get up to $50 for every thousand views, compared to the $2.20 per thousand they get from YouTube. They also get $7 for every fan who becomes a 船 subscriber, which gives them an incentive to promote the site to their audience. The site's exclusive providers aren't just YouTube stars: A+E Networks, 例如, will post exclusive clips from A&E and Lifetime shows.
While 船 will offer pre-roll video ads to paid and free subscribers, it's only accepting five-second ads. It will also offer an ad it calls "motion posters," which CNET描述 为“移动, full-page magazine ads that you can flip away or pause to check out at your own discretion."
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