Smart Curation Beats Original Content for OTT Success: Video
特洛伊德雷尔: Hi, 我是特洛伊·德雷尔, coming to you from 流媒体 East, 2016, 纽约市, where I'm talking with some of the leaders of the online video space. 现在和我一起的是 巴拉特Krish, CEO of a new company called Takt, which is spelled T-A-K-T, formerly of HBO. You just left and started your own company. 祝贺你.
巴拉特Krish: 谢谢你！.
特洛伊德雷尔: Takt提供什么?
巴拉特Krish: Takt helps companies build steaming media strategies. What that means is providing technology solutions, integration of various technologies, and also go to market strategies with their streaming media solution.
特洛伊德雷尔: So one of the things you do is help people deal with the technical challenges of streaming?
巴拉特Krish: It leads from the content to how does technology apply to their business, as opposed to providing readymade technology. What is the need for the business? And then applying the right technology to that need.
特洛伊德雷尔: You're working with major media clients, right? 比如你以前的雇主.
巴拉特Krish: 是的. HBO是我的客户之一. So are, a few cable clients as well. 有线电视公司.
特洛伊德雷尔: These are companies that are very big in the linear space, but don't know live so much? 他们需要什么帮助?
巴拉特Krish: They are very big in the linear space. They are either linear content generators, or they are cable companies that provide cable to home. They are very strong in the linear space, but may not have as much expertise in the digital space.
特洛伊德雷尔: 他们需要知道什么?
巴拉特Krish: 他们需要的东西之一是, be able to provide a technology end-to-end solution for delivering their content to multiple consumer devices, and be able to do that with really good quality, and also what the customer is expecting from them. Part of the problem is, which technology suits their needs. 这就是我的切入点, 然后我的公司进来了, to figure out what technologies are in the market that can suit their needs.
Some of those technologies are actually in this show as well, that I am speaking to and building partners with.
特洛伊德雷尔: You're on a panel about OTT subscription services—changing gears a little bit—and what it takes to succeed in OTT subscriptions. A lot of companies, including HBO, have done well with original content. Is that the key to succeeding in OTT, with subscription services?
巴拉特Krish: Having original content is a huge bonus, but companies don't really need to have original content to succeed. They need to have a strategy for having really good content, and also a great catalog that can be dynamic, 充满活力的, and also being able to showcase that content to their customers in a more curated fashion.
特洛伊德雷尔: Do you have a sense of how many OTT subscriptions people will tolerate, before it's too many?
巴拉特Krish: 这很难说. I would say there is a need for a particular channel, for a particular person. It all depends on the tastes and needs for the person. Somebody who's interested in dance would love to have a subscription for a dance-only OTT service. What's important is having quality channels, not substandard OTT services cluttering the market. But having quality OTT services that are providing to the niche audience.
特洛伊德雷尔: Sounds like you see a lot of room for growth.
巴拉特Krish: 哦,绝对.
特洛伊德雷尔: 谢谢你巴拉特. This is 特洛伊德雷尔 coming to you from 流媒体 East.
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